Often at times, we leave the website or landing page uptime monitoring to the “tech” guy, but what if you don’t have that “tech” guy in your team, the so-called webmaster, IT guy or web developer? Well, that is more common than you think. I will go into why even if you have a 1 or 75-person tech team, you should look out for your landing page yourself.
It is Not Your “Tech” Guy’s Problem if You Lose Money Because Your Landing Page is Down
What I have found out doing PPC and SEO for many years, is that often I find out that our website or landing is down before the tech team or guy does. Why is that? It is my responsibility as the Paid Search Strategist, SEO Strategist or Digital Marketing Manager to make sure our landing page is working fine, since if I am spending thousands of dollars a day to drive traffic and if I don’t get the required Key Performance Indicators (KPIs), my boss will be on me like white on rice. Basically, I will be in deep trouble if my boss finds out I spent hundreds or even thousands of dollars to a landing page that is down, making our Cost Per Lead (CPL) or sales acquisition sky high. Basically, my Cost Per Sale (CPS) will be too high, hence we will lose money.
Your Tech Guy or Team Typically Has Too Much on His or Her Plat
How do I know this? I have worked with many web developers, designers, IT guys, etc., and one thing I know is that they are pulled in all directions, with constantly changing requirements that will make your head spin. In other words, they are busy trying to do their top priority task their boss asked them to do, and in most cases, you are probably not his or her boss.
For SEO, Your Site Going Down Could Be Problematic for Your Organic Search Rankings
If you are in the SEO field, all your hard work with new content and link building won’t do much if your website goes down often. Remember that Google wants its users to get the most relevant content possible and a website they can access, so if your site goes down often, it means your key engagement metrics like time on site, bounce rate and pages per visit won’t be good for Google to keep your rankings and hence your visits. Therefore, Google spiders may stop coming to your website since it thinks your site is no longer live, and you will start to see a significant decrease in traffic. In other words, all those SEO initiatives will be for naught.
That is why I recommend putting the ball in your court and getting a website, URL, or landing page uptime monitoring service like UptimeTrack to monitor your key money pages and get alerts via email, SMS, Slack, Telegram and more. You can also add the contact info of your tech guy, but at least you will also be alerted when your website or landing page goes down, and you can let your boss know you alerted the tech team for a prompt fix, or better yet, copy your boss in that email to the tech guy or team, and most likely they will be fast to fix the error and get it back up in a hurry. Ultimately, as a digital marketer, you are responsible for your campaigns and getting the best ROI, and that is not the job of your tech guy or team. So, protect yourself and don’t let your money pages go down by getting the best website or landing page uptime and downtime monitoring tool.